Suguna Foods, a Rs 9,000 crore Indian poultry major, has now introduced its first click and mortar brand, Delfrez. The move comes as part of the company’s strategic brand restructuring at a group level. It will house an array of products which would be into Ready to Eat, Ready to Cook, anthorne zinc citrated Marinates.The newly launched brand will be in both online and offline retail format. The group has invested over 100 crore in the new brand and plans to launch over 1000 outlets by (2025). The retail is a spacious store that providzinc chelate 30 mg 100 capsuleses customers with fresh produce in a hassle-free environment.Suguna Foods, a Rs 9,000 crore Indian poultry major, has now introduced its first click and mortar brand, Delfrez. The move comes as part of the company’s strategic brand restructuring at a group level. It will house an array of products which would be into Ready to Eat, Ready to Cook, and Marinates.The group also unveiled a slew of restructuring initiatives such as a renewed new group logo with the letter ‘S’ designed to be perceived as interlocked whilst signifying strength. The logo emphasises the strengthened bond between the company and its customers.Suguna Foods, a Rs 9,000 crore Indian poultry major, has now introduced its first click and mortar brand, Delfrez. The move comes as part of the company’s strategic brand restructuring at a group level. It will house an array of products which would be into Ready to Eat, Ready to Cook, and Marinates.B Soundararajan, chairman, Suguna Group, said, “The pandemic has been a great learning opportunity for every industry and today we are happy to see one of our biggest takeaways from the pandemic take shape with a very innovative approach to our poultry format. This rebranding exercise is a major initiative that we have undertaken to be relevant in today’s digital world.”Suguna Fcarbamide forte magnesium glycinateoods, a Rs 9,000 crore Indian poultry major, has now introduced its first click and mortar brand, Delfrez. The move comes as part of the company’s strategic brand restructuring at a group level. It will house an array of products which would be into Ready to Eat, Ready to Cook, and Marinates.“There have been many transformations in Suguna, which is very much in line with the transformation of the poultry segment in India. In addition to the Indian market, there is a significant growth opportunity in foraging markets for the organised poultry brands from our country. We are laser-focused in terms of increasing our business in Indit ferrous fumaratea and expanding our market share worldwizinc gluconate and copperde with this new, refreshed brand strategy. We will stay committed to improving the lives of over 40,000 plus people and their families, who are directly associated with Suguna and more than 1,00,000 plus people indirectly,” he added.