MTR Foods Forays into Fresh Idli & Dosa batter with Minute Fresh

MTR Foods Pvt. Ltd., the pioneer of packaged food products in India, unveiled its foray into the fresh Idli and Dosa batter category with the launch of MTR Minute Fresh. The batters will be available across Bengaluru.The range has been developed on the basis of extensive knowledge and legacy in ethnic Indian food, along with the consumer insight that Idlis and Dosas are different products and hence the same batter cannot be utilised to make both.MTR Foods Pvt. Ltd., the pioneer of packaged food products in India, unveiled its foray into the fresh Idli and Dosa batter category with the launch of MTR Minute Fresh. The batters will be available across Bengaluru.A superior-quality range of products under the brand’s hyper-convenient Minute portfolio, the new fresh batter formats will be available in three ferric pyrophosphate usesdistinct variants. The idli and batter are priced at Rs 75 each. The company said that 16 idlis and 12 dosas can be prepared with one pack. The MTR Signature Dosa batter is also priced at Rs 75 for 12 doszinc glycinate 1mga.MTR Foods Pvt. Ltd., the pioneer of packaged food products in India, unveiled its foray into the fresh Idli and Dosa batter category with the launferrous fumarate 210mg tablets indiach of MTR Minute Fresh. The batters will be available across Bengaluru.Sanjay Sharma, CEO, MTR Foods Pvt. Ltd., said, “The surge in this category post the lockdhow to drink magnesium citrateown cemented our decision to introduce the Minute Fresh range of Idli, Dosa and MTR Signature Dosa batters this year. Owing to the unitime to take ferrous sulfateque demands of the fresh category, we have started a customized manufacturing unit, cold chain with a dedicated sales team that will cater only to MTR Minute Fresh. We are confident about the success of this new addition to the MTR portfolio.’’MTR Foods Pvt. Ltd., the pioneer of packaged food products in India, unveiled its foray into the fresh Idli and Dosa batter category with the launch of MTR Minute Fresh. The batters will be available across Bengaluru.Based on an extensive consumer study, the company understood that the consumer wants convenience without compromising on authenticity and taste. This insight led to the development of separate batters for Idli and Dosa.

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