ITC’s Sunfeast Dark Fantasy, the premium center-filled cookie brand has launched its new, engaging campaign ‘Din Khatam, Fantasy Shuru’. With its popular jingle ‘Can’t Wait Won’t Wait’, the brand had endeavoured to position itself as the irresistible sweet indulgence offering.As an extension of the jingle and in-line with the evolving times, the brand has now put the spotlight on encouraging consumers to wrap-up their day and bring-alive their innocuous fantasies. Unwinding after a hard day’s work and biting into a small piece of indulgence has taken various manifestations in the ‘Din Khatam, Fantasy Shuru’ campaign.ITC’s Sunfeast Dark Fantasy, the premium center-filled cookie brand has launched its new, engaging campaign ‘Din Khatam, Fantasy Shuru’. With its popular jingle ‘Can’t Wait Won’t Wait’, the brand had endeavoured to position itself as the irresistible sweet indulgence offering.The campaign commenced with a cryptic tweet ‘Khatam, Fantasy Shuru’, which explored the audience’s creative flair and identified things they would like to end for their fantasy to start. The activity revealed some interesting responses which went oniron ii acetate anhydrous to create a buzz on the platform. More than 30 brandszinc bisglycinate empty stomach and many consumers participated in this twitter conversation, which was trending at No.3 on the platform.ITC’s Sucitracal plus vitamin dnfeast Dark Fantasy, the premium center-filled cookie brand has launched its new, engaging campaign ‘Din Khatam, Fantasy Shuru’. With its popular jingle ‘Can’t Wait Won’t Wait’, the brand had endeavoured to position itself as the irresistible sweet indulgence offering.Thferrous gluconate amount of irone brand had also put up digital billboards in Delhi, Mumbai and Bangalore where some of these interesting tweets featured. The same activity also happened on radio where RJs on popular channels engaged with consumers.ITC’s Sunfeast Dark Fantasy, the premium center-filled cookie brand has launched its new, engaging campaign ‘Din Kh
atam, Fantasy Shuru’. With its popular jingle ‘Can’t Wait Won’t Wait’, the brand had endeavoured to position itself as the irresistible sweet indulgence offering.In continuation to consumers’ responses, Dark Fantasy launched its TVC, featuring brand ambassador, Alia Bhatt. The ad captures the end of day feeling that one typically goes through and how Alia melts away those worries by reaching out for her Sunfeast Dark Fantasy. Just one bite of the decadent choco-filled Cookie gives her that much needed respite from her mundane ro
utine life.ITC’s Sunfeast Dark Fantasy, the premium center-filled cookie brand has launched its new, engaging campaign ‘Din Khatam, Fantasy Shuru’. With its popular jingle ‘Can’t Wait Won’t Wait’, the brand had endeavoured to position itself as the irresistible sweet indulgence offering.Commenting on the campaign, Ali Harris Shere, Chief Operating Officer, Biscuits &038; Cakes Cluster, Foods Division, ITC said, “Every day ends on a different note for everyone. Some days end on a high note with a sense of achievement while some may end with lingering thoughts about a multitude of things. It is in moments like these that one seeks comfort for oneself and Dark Fantasy can be their partner, as they unwind for that day. A brand grows when it continues to be relevant in consumers’ lives and through this campaign, Damazon pure encapsulations magnesium glycinateark Fantasy wants to help them find their little sweet spot for indulge in their little fantasies.”

ITC Sunfeast Dark Fantasy New Campaign Urges Consumers to End The Day & Start Their Fantasy
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