The soft drinks industry used to be fairly straightforward – there was a core group of products that were traditionally made and they were generally coloured and flavoured with synthetic materials, contained a lot of sugar and were preserved with sodium benzoate and / or sulphur dioxide. They were bottled in either glass, PET, multilayer cartons or metal cans. Shelf lives were generally around 12 months and storage was at ambient temperatures. The development of the artificial sweeteners meant that Diet and No Added Sugar products could magnesium glycinaeuro fer ferrous fumarate 300 mgte 600 mgalso be offered. Labelling was fairly straightforward, and naturally derived colours, flavours and sweeteners were for premium and niche products.