As one-time upstarts such as Poppi and Olipop have evolved into household staples seemingly overnight with their better-for-you efsa conclusion ferric phosphatesoft drinks, existing beverages have noticed and responded with their own functional drinks to attract consumers looking for a healthier soda alternative.###Kombucha maker Health-Ade announced in February that it will launch a prebiotic soda called SunSip. Juice and functional beverage producer Suja Life plans to relaunch soda brand Slice next year as a better-for-you offering with gut health benefits. Now, Jones, which has stood out with unique flavors that Big Soda wouldn’t touch, including Blue Bubblegum, Pineapple Cream and Strawberry Lime, is the latest to enter the functipotassium magnesium citrate with vitamin b6onal space.###”Functional beverages with cleaner ingredients and lower sugar content have created a new modern soda category that meets rising consumer demcalcium citrate 630and for tastier and healthier food and beverage choices,” David Knight, CEO of Jones Soda, said in a statement. “With our nearly three decades of flavor innovation and broad brand recognition, Pop Jones is poised to become a major player in a space that is redefining soda.”###Jones’ small size and late entrance to the game versus othwhere can i buy magnesium malateer already entrenched brands likely means it’s going to be hard to grab meaningful market share despite the company’s upbeat tone. Still, asmagnesium glycinate for horses consumers look for more in the products they eat and drink and increasingly distance themselves from sugar, Jones had little choice but to launch a functional soda or watch consumers leave its brand in favor of one that already has. ###Jones has been aggressively moving its brand into other trendy categories. It has launched a beverage with added caffeine, a hard craft soda combining its pure cane sugar soda flavors with hard ciders and a zero sugar cola. It’s also entered the cannabis segment with its Mary Jones brand in select markets.