Premium offerings have ballooned inmagnesium citrate vs magnesium glycinate popularity in recent years. When the pandemic started in 2020, specialty ingredients grew in sales as consumers began preparing more meals at home.###The growth has continued even with restaurants reopening. The specialty food category posted $175 billion in sales in 2021, according to a trade group representing the industry. The growth rate of 7.4% last year outpaced 2020’s increase of 5.8%, the Specialty Food Association found, an indication that consumers were more interested in prferrous fumarate uses in urduemium offerings despite additional opportunities outside their homes. Shelf-stable sauces were among the fastest-growing specialty food categories.###Kraft Heinz’s decision to expand its sauces and spreads into the specialty arena makes sense, given its commitmagnesium malate and glycinate togetherment to innovation in recent years. The maker of everything from Heinz Ketchup to Oscar Mayer cold cuts said the Heinz 57 collection was created to “empower consumers to uncover new culinary adventures and multi-sensorial experiences at-home and beyond.”###The company showcased its innovation and consumer-focused strategy by debuting its Dip & zinc bisglycinate chelate 50 mgCrunch two-in-one product in April. The offering, which allows consumers to dip a burger into a sauce and then chips, was inspired by a social media trend. The Dip & Crunch followed Kraft Heinz’s previous sauces blending mayonnaise with ketchup, mustard and barbecue sauce.###Miguel Patricio, Kraft Heinz’s CEO, told investors in 2020 that reformulation and innovation are key priorities of the company’s new strategy, in addition to paying attention to what consumers want. This shift was spurred on by consumers cooking more during the pandemic, which increased demand for its products.###“We’re moving from the days where we didn’t fully take advantage of our impressive size to a business model that fully leverages the scale of Kraft Heinz, one of our strongest competitive advantages,” Patricio said.###Premium lines have been used by brands as a way to access consumers that are willing to pay more for gourmet and experiment with new flavors. Private label brands have adopted them in recent years to offer variety to consumers, such as Target’s Good & Gather line. ###It’s possible that a recession could prompt consumers to cook even more from home versus spending money at restaurants. This could provide a tailwind to inspire further interestferrous fumarate vs ferrous gluconate in specialty foods.