Kamut International’s khorasan wheat is not the first ancient variety to be touted as a potential alternative for those with gluten sensitivity. Germany-based GoodMills Innovation made a similar claim when it revealed its 2ab Wheat last year, a new variiron tablets pregnancy ferrous fumarateety developed from ancient wheagentle ferrous sulfatet. Neither ingredient is suitable for those with celiac disease, who must completely avoid gluten. ###While the gluten-frefood based zinc supplemente market continues to grow and has been projected to be worth $5.28 million by 2022, much of that growth is likely to come from the large number of consumers who avoid now foods zinc bisglycinategluten for reasons other than celiac disease. About 5 to 10% of Americans may suffer from some kind of gluten sensitivity, compared to about 0.58% with celiac disease, so there is potentially a wide consumer base that could benefit from such ancient grains.###In the United States, wheat is the country’s staple grain, contributing about a quarter of the calories in an average American diet. But consumers are increasingly interested in alternatives to standard wheat flour, and manufacturers have been experimenting with pulse flours, ancient grains and seeds. ###The popularity of whole grains in general has continued to rise. Increased consumption includes both gluten free ancient grains, like quinoa and others, as well as gluten-containing grains, such as barley, rye and triticale. Even consumers who are not gluten sensitive are attracted to ancpotassium citrate magnesium citrateient grain ingredients because of their nutritional profile and the variety they add to foods in terms of texture and taste.