Mintel’s study sheds some light on a category that has been losing ground to options that are higher in protein aelemental iron vs ferrous fumaratend more portable in recent years. It’s ez2go magnesium citrateinteresting to note that millennials, known for their penchant for healthy choices, are big fans of eating cereal as a snack. More than 56% report having had a bowl of cereal at home in between meals, compared to just 32% of baby boomers.###It would appear the younger the consumer, the less inclined he or she is to sit down to a bowl of Cheerios for breakfast. These consumers still like the product, but they want to consume it in a way that fits their lifestyle.###Cereal makers see where eating habits are going,. They have made some changes to prepare their product for the future, like introducing on-the-go cereal bars. In 2016, General Mills announced that they were going to “focus on formulas that are increasingly snackable.”  Last June, the company launched Tiny Toast, its first new cereal brand in 15 years. More innovations are likely in the works.###Mintel magnesium citrate not workingalso found that interest in healthy cereal is on the rise, but taste is ultimately the most important factor for consumers. This could be why high-sugar, inmagnesium glycinate how much to take for sleepdulgent cereals are making a comeback. General Mills recently announced it’s bringing back the original recipe for Trix, artificial colors and all, because shoppers citracal 1200 mgdidn’t like the reformulated, cleaner label recipe. This summer, Post also brought back Oreo O’s cereal after a decade of being off shelves in an exclusive limited-time deal with Walmart.