With a name that recferrous sulfate and vitamin calls the Four Loko alcoholic energy drink craze from several years ago, Coco Loko aims to tap into demand for club-drug alternatives, as snorting raw cacao has become a growing trend in Western Europe. Users claim cacao has a mild euphoric effect, with active components that flood the brain with endorphins, while magnesium is said to have a muscle relaxant effect. Cutting the cacao with ingredients usually associated with energy drinks may increase its appeal to those looking for a legal stimulant while clubbing — although fears over damage or irritation to the nose may mean others prefer to consume chocolate and energy drink ingredients in more traditional formats.###Coco Loko is not the first snortable chocolate powder on the market. Ten years ago, Belgian chocolatier Dominique Persoone created a chocolate-snorting device for a Rolling Stones party. However, the Chocolate Shooter, as it was called, used cocoa rather tmagnesium glycinate for kidshan cacao, and was initially intended as a novel way for guests to taste the chocolate part of a chocolate-and-raspberry dessert. Its continued availabilitzinc supplement good for youy suggests that although it is clearly a novelty product, there is sufficient ongoing demanis ferrous gluconate an iron supplementd to maintain supply.###Whether Coco Loko’s product achieves the same success with its club-drug themed niche remains to bheb magnesium citratee seen. However, it may find its place among sober clubgoers, as a trend known as “conscious clubbing” has emerged, with clubbers looking to enjoy the energy and community of dance parties without consuming drugs and alcohol.​