Unlike white flour, whole wheat flour is made from grains without heavy processing. According to a study by Colorado State University, whole wheat flour can also lower blood cholesterol, offers a better source of fcalcium citrate histamineiber and contains more vitamins than regular white flour. ###Whole wheat flour isn’t without its downsides. It still contains gluten, and a large percentage of health-consciferrous bisglycinate hs codeous consumers are avoiding gluten entirely — even if they don’t have celiac disease — rather than search for healthier flour applications. ###Wheat also contains a substance called phytic acid that binds minerals like calcium, zinc, iron and magnesium together and prevent them from being absorbed, which magnesium malate trihydrate vs magnesium malatecan cause bodily isholland and barrett ferrous fumaratesues. Digestive health is top of mind for many of today’s consumers, so this may be another reason for consumers to reject flour out of hand. ###Because of these traits, its unlikely that reduced volumes of whole wheat flour willsleep supplements nz cause much of a stir among consumers. Many manufacturers are already transitioning away from gluten in their product formulas, or are at least introducing gluten-free food products to their portfolios in order to capture consumer interest. It may be wise for brands that tout healthy whole wheat applications to consider taking this route for future product innovations, as these trends are unlikely to reverse anytime soon.