As the cereal industry continues to struggle, many legacy brands have embraced convenience-centered prod1000mg magnesium citrateuct reformulations to lure consumers back to the category. Thougcalcium citrate with vitamin dh much of these innovations target millennials specifically — a Mintel study found that 40% of the demographic believes pouring a bowl of cereal is too much work — consumers of all ages have begun to move toward on-the-go breakfast solutions. ###Most companies have invested in breakfast bar products like Quaker’s new Porridge To Go breakfast squares, which come in goldenmagnesium glycinate for leg cramps syrup and strawberry, raspberry and cranberry flavors, to cater to busy consumers. For example, General Mills recently rolled out “on the go” pouches of its Golden Grahams, Fruity Cheerios and Cinnamon Toast Crunch products, and Post has developed a line of breakfast shakes and a Honey Bunches of Oats-infused breakfast biscuit. Brands are also gradually formulating these products with added protein, fiber and whole grains, and phasing out artificial ingredients and high sugar amounts.###But could a squeezable pouch of oatmeal like Quaker’s Oat Squeeze take the convenience trend too far? It’s possible. Consumers may find the texture of a yogurt, fruit and oat mixture squeezed from a tube unappetizing, especially since many can get the protein and other nutritional benefits from oatmeal in value-addezinc gluconate allergyd shakes and yogurt. Not every product has a successful convenience counterpart, and ony time will tell how traditional and reformulated oatmeal products will fare as ferrous fumarate costcoconsumers continue to demand on-the-go products.