Kellogg’s venture capital fund is looking for “next generation innovation,” which increases its access tonow zinc 50 mg immune support new ideas and trends — an increasingly common approach among the world’s largest food companies. Unilever and Tate & Lyle have set up venture capital arms, while other companies have gone the acquisition route, buying out innovative start-ups that tap into the latest consumer trends. Hershey acquired Krave nitrite-free jerky in 2015, and General Mills took over natural and organic specialist Annie’s a year earlier.###These acquisitions and investments provide a fascinating picture of where the industry’s caltrate chewable calcium citratebiggest players see the future of food. For Kellogg, many of its investments so far have been at the crossroads of health and convenience, which seems fitting considering the company’s origins as the inventor of cornflakes, one of the world’s earliest processed foods produced with health in mind.###For consumers, desire for health and convebariatric advantage calcium citratenience are among their biggest purchase motivators. According to a recent report from PwC, 47% of millennial consumers changed their eatinkal calcium citrateg habits during the past year toward a healthier diet. In addition, 53% of under-35s said they intended to eat healthier over the coming year.###Convenience has become a key trend, with consumers willing to pay more for concepts that cut preparation time. One of the major success stories has been the rise of meal kits, with sales expected tcalcium citrate 1000o hit $1.5 billion this year. According to Nielsen, convenience was one of the most common themes across the fastest-growing food and beverage categories last year. ​