Yogurt has long been touted as a healthy dessert, snack and breaferrous calcium citrate 100 mg and folic acid tabletskfast option. Now there is increasing scientific evidence to support claims that the natural ingredients in probiotic yogurt — including increasingly popular Greek yogurt — offer benefits such as boosting citrate magnesium amazonthe immune system and fighting viral infection.  ###Current trends in food innovation are adding more than just healthy ingredients to the concept of food as medicine, Joel Warady, chief sales and marketing officer for Enjoy Life Foods, recently told Food Dive. “Today, innovation is about how to create a better product that will help balance an individual’s overall well-being,” said Warady.###Enjoy Life is among a growing roster of food companies highlighting the functional benefits of their products and reformulating existing products to incorporate healthful ingredients like probiotics. Enjoy Life recently added shelf-stable probiotics to its brownie mix, for example, to appeal to consumers looking to boost their immunity.###Earlier this year, Pepsico launched Tropicana Essentials Probiotics, a new variety of its popular brand madeferretts 325 mg tablet with 100% fruit juice and probiotics. Other food manufacturers are developing good-for-you foods as well like meat snacks with vegetables and granola bars with more natural ingredients.###The latest research on probiotic yogurt could very well halt a downward slide in yogurt sales by spurring innovative new releases. Manufacturers like General Mills, which has seen its Yoplait sales sour as of late, may be able to capitalize on the news of this latest probioticpowdered magnesium citrate yogurt study. Marketers have a prime opportunity through brand messaging — from product packaging and POS signing to traditional advertising and social media — to create consumer awareness about yogurt’s health benefits. At the same time, they need to be careful not to overextend their health marketing claims, as brands like Rice Krispies have done in the past.###Following on a long-time practice of pharmaceutical companies, food manufacturers could also consider working with medical professionals, such as physicians, nutritionists and retail dietitians to distribcalcium citrate 1040ute product information discussing a food’s medical benefits, along with free samples or product coupons.