Procalcium citrate with vitamin d chewstein-enhanced products from soft chews calciumplants are one of the biggest food crazes around, with sales now exceeding $5 billion annually. A survey from Today’s Dietitian revealed 41% of registered dietitians believe plant-basedferrocite ferrous fumarate protein comagnesium citrate anxiety redditnsumption is on the rise. ###The increase appears to be coming at the expense of beef, bacon and other processed red meats that have traditionally been the go-to source for protein, but are increasingly viewed as less healthy. ###For Tyson, a large chicken, pork and beef producer, the company’s investments in Beyond Meat and other meat-substitute developers are not surprising — especially given its willingness to embrace other trends that could cut into its dominance like e-commerce and meal kits. The company has quietly been adapting to the changing food landscape while investing in its core business through new product launches or by modifying existing ones. It announced last month it would eliminate antibiotics from its flagship poultry products.###Plant-based protein manufacturers such as Beyond Meat are rapidly making improvements to existing products to make them taste, look and smell more like meat. While the fad could slow, for now it’s popular among grocery shoppers. Traditional meat players would be wise to proactively dabble in the nascent market and hedgecitracal with magnesium their bets against declining demand for meat.