Sourcing the rainbow: Natural food color trends

Procter & Gamble refers tmagnesium malate glycinate citrateo the first three to seven seconds after a shopper sees a product as the “First Moment of Truth” — or the instant a product’s appearance either works its magic, convincing the buyer to add it to their basket, or fails. ###Color is a major part of this decision making, and not justcalcium citrate without vit d because it’s visually stimulating. Color is also the consumer’s first indicator of flavor. According to a study by Emerald Insights, 90% of shoppers decide whether or not to buy a product solely based on color kirkland calcium vitamin d magnesium zincand perceived taste. ###Finding the perfect shade to both entice the consumer and accurately represent the flavor of a food product is a make-or-break goal for manufacturers. Growing consumer distrust of artificial colors and preference for naturally sourced ingredients has made this undertaking even msolaray cal magore challenging — esmagnesium citrate 400 mgpecially because they don’t want color appearance to change. ###According to a recent Sensient Food Colors case study, consumers demand vibrant, eye-catching color that “authentically illustrate nature’s brilliance,” and the race is on to find and process natural colors that look good enough to eat. 

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