A quarter of all food and drink products launched in Germany in 2016 carried organic claim, the highest percentage globally, according to research from Mintel Global New Product Database (GNPD).###This is up from just 18% of launches in ferrous gluconate 324 mg tab tablet2012.###While Germany is currently the leading market for organic food and drink innovation, as many as one fifth of all launches in Sweden, the Netherlands (20%), Czech Republic (20%), Denmark (19%), and Austria (19%) also carried an organic claim in 2016. ###In contrast, only 14% of launches in the US and 6% in the UK were organic. ###Globally, 16% of organic food and drink occurred in Germany in 2016.###“In keeping with the German nation’s love for healthy, natural products, the organic market has been flourishing in recent years,” says Katya Witham, senior food and drink analyst for Germany.###“The rise in organic product innovation comes as consumer health awareness continues to grow alongside a higher environmental conscience.”###“Combined with an increasing disposable income, this fuels the uptake of organic products across food and drink categories in Germany.”###Some 22% of German consumers claim to be purchasing more organic food and drink in 2017, compared with only 17% in 2016. ###The share of German adults willing to pay more for organic food and drink has risen from 18% to 24% in this time period. ###This compares to 22% of consumers in France saying they are willing to pay more for organic products, with this figure falling to 17% in Polamagnesium and lactic acidnd, 16% in Italy and as little as 14% in Spain.###Parents buying organic products###German parents are especially likely to be looking for products with organic credentials. ###Some 25% of German households with children say that they buy more organic food and drink, compared with 21% of those without children.###Similarly, German consumers’ willingness to pay a higher price for organic food and drink is higher among families with children. ###For 27% of German households with children, organic fare is worth paying extra for, compared to 23% of respondents without children. ###Furthermore, Mintel research shows that 71% of all launches carried an organic claim in 2016.###Looking to the future, it seems that the orgcitracal calcium citrate storesanic boom is also catching on inmagnesium lactate 500 mg products targeted at adults, including alcoholic drinks. ###However, organic wine still remains under-penetrated in German households, compared to other organic food and drink categories. ###In 2016, only 7% of German adults reported buying organic wine, with the participation rates increasing slightly among more mature consumers aged 35-54 (9%).###There are opportunities to boost consumption, as 57% of German wine buyers are prepared to spend more on a ‘craft’ wine, while almost 30% claim to be more likely to buy a wine brand with an interesting and authentic back-story.###“Given consumer demand for natural ingredients and reassurances about provenance, organic wine makers could benefit from promoting their authentic, artisanal and ethical credentials,” says Witham. ###“Organically grown wines will also resonate well with the locavore, farm-to-table movement, as well as with the rise of sustainable consumption.&#nature made ferrous gluconate8221;###“But in order for organic wines to move out of their niche, producers will need to educate German consumers about the credentials that make organic wines worth buying.”