Over the past five years, the US retail market for energy and sports drinks expanded in vigorous fashion culminating in sales of US$25 billion in 2016 after rising at an annual rate of 7% over the preceding half decade, according a Packaged Facts report.###It forecasts that energy and sports drinks will remain among the fastest growing sectors of the beverage market.###Between 2011-2016, notable year-over-year gains were the result of consumers seeking beverages with functional properties along with novel and healthier-seeming alternatives to carbonated soft drinks. ###The promise of a convenient, on-the-go caffeinated beverage also drew coffee and tea drinkers to energy drinks.###“Many consumers perceive sports drinks as healthier than sodas and other carbonated beverages due to their association with sports and physical activity in general,” says research director David Sprinkle. ###“Although originally designed for athletes, these products soon garnered mainstream sales as anytime drinks, particularly among teen and young adult males.”###“The novel flavor profile of energy and sports drinks also appealed to consumers seeking a change from sodas.” ###Energy and sports drink producers also benefited from above-average population growth among important 25-to-34-year-olds, who are significantly morecitracal calcium supplement d3 280 likely to consume these drinks. ###While the general US population grew at a rate of 0.7% annually between 2012 and 2016, the number of people in this Millecalcium citrate labelnnial cohort increased 1.4% annually.###Consumption by gender ###Though Millennial men are arguably the face of sports and energy drinks, these products are gaining traction with other consumers as well. ###While women in general are less likely to consume sports drinks, Millennial women are an exception to this rule and consume sports drinks at levels that exceed their male counterparts. ###Similarly, women aged 50 and older also exceed their male peers in consumption of energy drinks.###Consumptisolgar calcium magnesium citrate with vitamin d3on by households###Consumers calcium citrate magnesium and vitamin d3with one or more children in their household are also significantly more likely to purchase energy and sports drinks for themselves. ###Having a child in the home is sufficient to see this bump in reported usage, and energy drink usage tends to increase with each additional child.zinc picolinate và zinc gluconate###The age of children in the household influences usage rates for energy drinks but not for sports drinks. ###In fact, energy drink consumers are significantly more likely to have young children in their household. ###These findings suggest that many initially seek out energy drinks as a tool to keep up with the demands of caring for young children. ###In contrast, parents may be introduced to sports drinks when purchasing them for their children, perhaps as a refreshment for sports practices and games.