Meal kits are the latest and greatest on the food-prep scene, aiming to make meal time easier, healthier, and more convenient for consumers.###The kits, which can be purchased in stores or ordered online for delivery, offer pre-portioned ingredients and recipe instructions for a meal to be cooked at home. ###A Harris Poll shows 25% of adults surveyed have purchased a meal kit in 2016 and 70% of meal kit purchasers are still actively purchasing meal kits.###Among meal kit purccalcium citrate with vitamin d3 tabletshasers, the top reasons for buying include saving time on meal planning (46%) and the short prep and cook time (45%). ###Saving time is such a critical factor that even 44% of those who are no longer actively purchasing meal kits say they would consider doing so again due to the time saved on meal planning.###The poll was conducted online on 2,015 U.S. adults aged 18+ between December 27 and 29, 2016, including 474 who have purchased a meal kit in the pacvs calcium citrate d3st 12 months either in-store or online.###Why buy?###Rounding out the top five reasons for purchasing are saving time onmagnesium citrate life grocery shopping (37%), trying new recipes (36%), and tzinc gluconate nature’s bountyhe healthy recipes (34%). ###A majority of active meal kit purchasers agree that meal kit dinners are healthier than prepared foods from their local grocery store. ###Seafood-based meals may be one of the new recipes that meal kits encourage buyers to try as 66% of active purchasers say they eat seafood more often when purchasing meal kits.###ferrous fumarate 150 mgWhen it comes to the contents of the meal kits, a vast majority of active purchasers appear to be very satisfied. ###Some 92% of respondents said they are satisfied with the quality of the produce in their meal kits and with how the fresh meat is packaged (91%). ###While healthiness is clearly important, when it comes to meats, 89% of purchasers say they would be satisfied with regular (i.e., not organic) meat.###Room for improvement###While the list of benefits is lengthy, there are also areas for improvement. ###A majority of active purchasers are looking to feed their sweet tooth as well, with 86% saying they would add dessert to their meal kit if the option was available.###Among those who have purchased previously but are no longer doing so today, nearly half say that a low cost would influence them to purchase. ###Over one-third would also be influenced to purchase meal kits if they were available in their local grocery store.###“Consumers wanting convenience is here to stay, and providing a full-meal solution clearly meets a need for consumers,” said Meagan Nelson, associate client director of Nielsen’s Fresh Growth & Strategy team. ###“There is ample opportunity for both delivery and in-store options to capitalize on that need.