UK consumption of water drinks increased 11% in 2016 to more than 3,700 million liters, with a retail value in excess of £2.7 billion (US$3.38 billion), according to a report from Zenith Global.###This marks the fourth consecutive year of double-digit industry growth.###Sales of plain bottled water in retail packs surged 14% to over 2,900 million liters, while volume through bottled water coolers advanced a more modest 3% to 300 million liters. ###Sales of flavored, functional and juicy waters grew by just 2%, amidst greater media scrutiny over sugar content.###Plain bottled water strengthened its dominance to account for 87% of total sales, reaching average annual consumption of 50 liters per person.###Flavored water now has a 12% volume share, with juicy and functional water making up the remaining 2%.###In terms of water types, still water drinks accounted for 83% of total volume in 2016, a marginal increase, leaving sparkling water drinks responsible for 17%.###The top five UK plain water brands – Evian, Highland Spring, Buxton, Nestlé Pure Life and Volvic – are collectively responsible for 30% of total water drinks sales.###The top fivferrous fumarate 210 mg po polskue water plus brands – Volvic Touch of Fruit, Camagnesium lactate galvexlypso Clear, Drench Juicy, Trederwen Essence and Perfectly Clear – account for 5%. ###“Bottled water is undoubtedly benefiting from being in the right place at the right time,” said chairman Richard Hall. ###“Most of it is natucalcium in calcium citrateral, local and affordable. All of it is convenient, healthy and refreshing.”###“Environmental concerns are being addressed by lightweightibeda magnesium glycinate dan citrateng, improved recycling and recycled content.”###“New initiatives are being developed to find renewable sources of packaging materials,” he said.###“I would expect almost all flavored, functional and juicy waters to ensure they are not caught by the new soft drink levy in 2018.”###Zenith forecasts that, by 2021, the total market for UK water drinks will exceed 5.5 billion liters, almost 50% above 2016 levels. ###Plain bottled water is set to lead this advance, with average growth of 9% per year. ###Flavored, functional and juicy waters are forecast to expand more slowly.###“For the first time, it is realistic to foresee water drinks overtaking carbonated soft drinks,” added Hall. ###“In fact, this will almost cermagnesium citrate for sleeptainly happen in little more than five years.”