Three out ofbonex calcium citrate the five fastest growing retail coffee markets are in Asia, as Indonesia is currently the fastest growing packaged retail coffee market with a compound annual growth rate (CAGR) of 19.6% over the past five years, finds Mintel.###Meanwhile, India has had a CAGR of 15.1% and Vietnam 14.9%. ###Overall, the global coffee market continues to grow steadily, with expected retail volume growth of 2.7% in 2016, following a 2.5% rise in 2015.###In contrast, European markets, as well as Australia, are among the slowest growing markets. ###Mintel research indicates that Finland’s mature coffee industry declined the most between 2011 and 2016 with a CAGR of -3.7%, followed by Australia (0%), Poland (0.1%), the Netherlands (0.5%) and Belgium (0.5%).###The boom in Asia’s coffee market has been driven by a surge in innovation of coffee products. ###According to Mintel’s Global New Products Database (GNPD), between 2011 and 2016 the number of new coffee products launched in Asia has risen by 95%.###In comparison, the number of tea products launched has risen by a comparatively low 55% in the same time period.###“The global coffee industry continues to experience healthy growth, driven by Asian markets in particular,” says global drinks analyst Jonny Forsyth.###“Asia has far more growth potential as traditionally tea drinking consumers are converted slowly but surely into coffee drinkers.”##ferrous fumarate medicine#“In 2016, there was also an increasing number of coffee launches which blurred the boundaries between coffee and tea.”###“A tea-drinking culture is the biggest barrier to coffee in Asia, and tea-coffee hybrids can be used to tempt consumers.”###Innovation###In terms of local tastes, currently Asia Pacific leads the way in launches of ready-to-drink cold coffee. ###In 2016, 29% of all coffee launches in Asia Pacific were ready-to-drink cold coffee products, compared to just 10% in Europe. ###Additionally, coffee mixes are a huge part of the retail coffee landscape. ###In the same year, ‘x-in-1’, (i.e. 2-in-1, 3-in-1 or 4-in-1 mixes) accounted for 16% of all retail coffee launches in Asia, up from 12% in 2014.###However, instant coffee still dominates the retail market in Asia. ###Two in five (42%) coffee launches in Asia Pacific were soluble coffee granule products, compared to just one in five (20%) launches in Europe and a mere 6% of launches in North America in 2016.###Globally, coffee pods are causing the biggest stir. ###Pocalcium citrate 600 mg with vitamin d3ds accounted for over one quarter (26%) of all global coffee retail innovation in 2016, up from 11% of launches in 2011. ###Although still in zinc gluconate buyits early stages in Asia Pacific, pod innovation is still showing strong signs of growth in this region. ###Around one in eight (13%) coffee products launched in 2016 was a coffee pod, up from 4% of launches in this region in 2011.###“As emerging market consumers develop their taste for coffee, innovation is stepping up a notch as drinkers trade up from instant to fresher-tasting coffee,” says Forsyth. ###“However, despite increased premiumization in the global coffee market, the most commodified form of coffee – soluble coffee granules – remains a hugely important segment, especially in Asia.”###“As consumers trade up from instant coffee, pod and capsule sales will increase.”

Riding the third coffee wave###Moving forward, the humble coffee bean is likely to be receiving a premium makeover. ###While growth has already been seen in this market, with 15% of coffee products launched in Asia in 2016 carrying a premium claim up from 11% in 2013, the ‘third wave’ coffee movement is likely to propel this further. ###As defined by Mintel, the ‘third wave’ coffee movement is taking coffee appreciation a step further, focusing intensely on where beans are sourced and how they are roasted, with a renewed focus on brewing methods.###Currently, America is leading this movement, accounting for over one quarter (27%) of all global ‘third wave’ coffee retail launches.###While 16% of US consumers describe themselves as ‘coffee sncitracal calcium supplement d3obs’, consumers across Asia are also now showing a developing love for quality coffee.###Mintel research reveals that 67% of 1,755 Indonesian metro respondents believe that the quality of coffee is more important than how easy it is to make, while 22% believe they are knowledgeable about coffee and over half (53%) say it is important for them to learn more about coffee.###“Most emerging coffee markets remain in the ‘first wave’ of coffee; however, some are starting to enter the ‘second wave’ as foodservice outlets and coffee shops aggressively push Western coffee lifestyles and local coffee shops pick up the baton,” says Forsyth.###“Many Asian countries are now making the progression from ‘first wave’ to ‘second wave’, while some nations such as South Korea, Japan, Singapore and Indonesia, are moving towards a ‘third wave’ lifecycle development.”###“Some of the specialty coffee shops in Indonesia, for example, focus exclusively on Indonesian beans to showcase the richness of local coffee.”###“Increasingly, these shops are also serving imported Arabica coffees sourced from around the world, thus enriching the ‘third wave’ coffee scene in the country.”