Consumers in Asia are far more likely to be interested in healthy eating than those in the western world, according to a survey of their attitude to diet and nutrition.###Researchers asked 600 consumers in Asia and 700 in the western hemisphere, including Australia and New Zealand, about their views on a range of nutrition issues. ###Nearly 68% of Asians surveyed said they were “very interested” in nutrition and healthy eating, compared with 38% of the westerners.###Levels of interest in nutrition were highest in India, where 82% said they were very interested in healthy eating, and in the Philippines (71%). ###However, 36% of respondents in the UK and 26% in Australia said thecalcium citrate naturaly were very interested in nutrition and healthy eating, although in the US the figure was as higmaxvita calciumh as 71%.###The survey was commissioned by Ingredient Communications and conducted by market researchers Asia Opinions.###The findings highlight the extent to which views about diet and health differ between East and West.###For example, 39% of renow calcium citrate 250 tabletsspondents in Asia considered eating less meat to be important to achieving a healthy diet.###Only 25% of westerners felt the same way. ###Accordingly, a vegetarian or vegan health claim is nearly three times more likelamazon ferrous fumaratey to influence a consumer to buy a product in Asia than it is a consumer in the west (28% and 10%, respectively).###“When it comes to healthy eating, East and West are worlds apart, even in this era of globalization,” says Richard Clarke, director of Ingferrous gluconate prescriptionredient Communications.###“This emphasizes the important of ‘glocalization’.”###“Nutrition businesses need a clear strategy that taps into worldwide mega-trends, but must remain agile enough to adapt their approach in individual markets as required.”