Prinova has been appointed as the exclusive distributor of Lycored’s lycopene- and beta carotene-based natmagnesium citrate bulkural colors in the US and Canada.###This partnership comes at a time when North American food and beverage companies are scrambling to find natural, consistent clean label solutions, says Pricalcium citrate chews cvsnova. ###Major players such as Kraft, Panera and Subway are just a few of the companies that are reformulating products to remove artificial ingredients. ###One of their biggest priorities is removing artificial colors and synthetic food dyes from their product lines. ###Consumers continue to drive this clean label demand. ###According to Mintel data, over a third of US consumers have indicated they are interested in ‘free-from artificial color’ claims. ###That number grows even higher when looking at specific demographic groups—for instance, 43% of millennial mothers and 31% of millennial fathers are interested in free- from artificial color claims.###The Lycored natural color line includes Tomat-O-Red and Lyc-O-Beta natural red, orange and yellow colorings. ###Tomat-O-Red is created using tomato derived lycopene and offers a more technically sound red coloring alternative to unstable beetroot and anthocyanins, and also carmine, which is not vegetarian-friendly. ###Lyc-O-Beta is sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus c50mg zinc gluconate dailyultivated by Lycocitracal 600 mg vitamin dred. ###Both color ranges are available in liquid form, and purely holistic calcium citrateLyc-O-Beta is also available as a water-soluble powder. ###They are approved for use as food colorants in the EU, US, Japan and Australia. ###They are also certified Kosher and Halal, non-GMO, and vegetarian, and are heat, light and pH stable.