Americas: Menasha wins 18 awards for rcalcium citrateetail sector

Menasha won 18 Design of the Times (DOT) Awards, including a platinum award, at the 2015 Shopper Marketing Conference & Expo in Minneapolis, US.###The DOT Awards celebrate the most inspiring and creative in-store activation tactics and campnature’s supreme magnesium citrateaigns.###Menasha’s gold-winning Excedrin Power Wing was bestowed a platinum award after receiving the highest score in its category.###It also received four gold, eight silver and five bronze awards in five of eight retail channels, including Consumer Electronics, Drug, Mass Merchandisers, Specialty and Supermarket/Grocery.###A total of 120 entries competed in the final judging this year.###Consumer product marketers and retail executives judge the entrbest calcium citrate magnesium supplementies using the ‘4Cs wampole ferrous fumarateof Effective In-Store Activation’ criteria — how well each entry Commands attention, Connects with shoppers, Conveys information and Closes the sale.###DOT recognition is awarded at four levels: bronze, silver, gold and platinum.###One ofmagnesium citrate 210 mg the platinum winners is then chosen as the year’s recipient of the Best of the Times award.###Avitabright magnesium citratell DOT Award winners were announced on October 14, 2015 at the Design of the Times Awards Reception & Ceremony during the 2015 Shopper Marketing Conference & Expo, which is produced by the Path to Purchase Institute.

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